Taco Bell Execs Will Launch Fast Casual Concept U.S. Taco Co. in California

FOODABLE WEBTV NETWORK

FOODABLE WEBTV NETWORK

Move over, Chipotle: Taco Bell execs recently announced they will be launching a fast casual concept around — you guessed it, tacos. U.S. Taco Co., which will be tested in the California market, will focus on tacos, fries and shakes. But don’t underestimate the fare to be standard. In their well-known approach of “outside the bun” thinking, executives — including Taco Bell CEO Greg Creed and Sr. Brand Manager Jeff Jenkins — have gained inspiration in menu choices from the fusion movement, especially from food trucks.

While there won’t be any Doritos Locos Tacos here, expect to see things like Brotherly Love, a Philly cheesesteak inspired taco. Read More

Posted on April 25, 2014 and filed under The Chipotle Effect.