Restaurants Adopt Tablets at a Rapid Rate

Expect to see big crowds around the booths where tabletop tablet systems are on display during the National Restaurant Association show next month. Interest among operators is red hot, as chains both established and emerging have gone all in on these devices, which have morphed from interesting gadgets to sophisticated business tools over the last few years. All that’s left to do is make sure customers find tablets as useful as operators hope they’ll be.

Consider the size and scope of the casual dining chains now putting tablet systems in place. Brinker-owned Chili’s expects a full rollout of its Ziosk units to be completed by the end of 2014. Dine Equity’s Applebee’s is on a similar timetable with its tablet program. The chain expects Presto tablets from E la Carte to be available in 1,800 stores by the end of the year. Mongolian barbecue chain Genghis Grill has installed Presto tablets in a handful of stores already and plans to have them in all 110 units soon. Read More

Posted on April 29, 2014 and filed under The Chipotle Effect.