Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Marketing

Taco Bell’s recent breakfast menu campaign caught our attention last week when the brand’s “Ronald McDonald” television ads prompted a Tweet from its biggest competitor.

Photo Credit: Taco Bell | Facebook

Photo Credit: Taco Bell | Facebook

Not only did Taco Bell’s TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast menu generated over 8,000 comments in less than 24 hours.

The driving force behind Taco Bell’s digital marketing success is Tressie Lieberman, the brand’s director of digital marketing and platforms.

“With Breakfast, we wanted to create a campaign that turns heads and takes people off their boring breakfast routines,” said Lieberman, “With any social campaign at Taco Bell, we want to do it in a way that fits our brand voice, and engages our fans and friends.” Read More

Posted on April 4, 2014 and filed under Restaurant Marketing.