Pizza Hut's Biggest Franchisee Says Company Needs to Up Its Digital Game

After a rough first quarter, Pizza Hut's biggest franchisee wants the chain to carve out a bigger slice of the digital pie.

Photo Credit: Entrepreneur.com

Photo Credit: Entrepreneur.com

NPC International Inc. says Pizza Hut's lack of digital innovation is hurting sales, reports Nation'sRestaurant News. NPC reported a 77.7 percent decline in net income in the first quarter, which fell to $3 million from $13.2 million in the same period last year.

"We must strengthen the brand’s connection with the millennial generation and drive greater consistency among our value and service offerings," NPC CEO Jim Schwartz reportedly said in a conference call with analysts. “Digital drives greater loyalty, and it drives greater activation, and in many cases, consumers can find the best value in respect to the offerings embedded in digital. Read More