As a more than $600 billion business, everyone — from Google to TripAdvisor and now Facebook — wants to take a bite of the restaurant industry.
In recent buzz, Facebook is officially launching the integration of restaurant menus to its platform through SinglePlatform. To our knowledge, this has been in the works for quite some time now.
In the past two years, Facebook has really taken control of its mobile platform, constantly fine-tuning the User Experience by adding new features, tweaking layouts, and adjusting its privacy controls. The mobile experience is super important because that’s where consumers — especially Millennials — are spending most of their time. In addition, consumers are becoming more self-aware and demand instantaneous information about new experiences, like dining. If consumers are already in the Facebook app, this one-stop-shop mentality certainly makes sense for menu browsing, which, according to the Restaurant Social Media Index and Foodable’s Mobile Social Consumer Report, is one of the top actions found in mobile restaurant consumers. Read More