Subway Sponsors Another Original WebTV Series, Proving the Power of Branded Entertainment for Restaurants

It was recently announced that Subway will be sponsoring a new, original WebTV series. The show, called “Summer with Cimorelli,” will feature the pop music girl group, six singing sisters that have risen to fame through YouTube. While Subway will not actually produce it, the sandwich brand will use it as a launchpad through sponsorship for branded entertainment — or, as some might call it, native advertising. For example, Subway products will be shown throughout the series, and the brand will make its way into the plot line at least once to produce top-of-mind promo to viewers. This will be Subway’s second go-around with original web show content, the first being a series called “The 4 to 9ers,” a web comedy that revolves around day shift workers at Subway. Read More

Posted on June 11, 2014 .