Domino's Turns Phones Off to Drive Online Sales

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For the customers who still just don't "get it" when it comes to ordering pizza online, Domino's in La Jolla is about to force some to figure it out.

The store at 3211 Holiday Court says it is turning off its phones for one day this Friday, July 18, and offering a half-off discount for all menu-priced pizza purchased online to encourage people to order using digital channels.

This will be the first Domino's store in the U.S. to go all-digital. Online orders account for about 40 percent of the company's sales, and that percentage is significantly higher in La Jolla, Domino's said, putting it among the top five stores in the country for digital sales. Read More

Posted on July 18, 2014 and filed under The Chipotle Effect.