How Quiznos Uses Gamification to Strengthen Loyalty Connections

Photo Credit: Mobile Commerce Daily 

Photo Credit: Mobile Commerce Daily 

A recent Quiznos campaign exemplifies how mobile games paired with rewards can drive meaningful engagement for brands, with 8,599 coupons downloaded, 14,651 store locator searches performed and 4,200 signups for its Q-Club program.

Quiznos engaged with office workers by asking for their participation in a game which rewarded the hungriest players with a catered lunch, generating 21, 285 impressions. The “Feed Us, Quiznos!” campaign developed by Dailybreak Media, enticed workers to freshen up their office fare by participating in an interactive mobile trivia quiz which tested their knowledge of catering dos and don’ts, and asked them to upload photos of their office teams demonstrating why their hunger level could only be satisfied with catering by Quiznos. Read More

Posted on July 22, 2014 and filed under The Chipotle Effect.