Fro-Yo Tries to Stay Competitive

Photo Credit: Creative Loafing

Photo Credit: Creative Loafing

In an effort to make sure that the "fro-yo" trend, or the frozen yogurt trend, won't expire, many brand operators are working to build a more diverse concept for a long-term sustainability.  While some brands are redoing their menus to include a more varied set of menu choices, such as smoothies, coffee, juice and a range of other food items, other brands are taking a 360 and repurposing their stores to accommodate a more self-serve atmosphere.  Orange Leaf, the popular franchise based in Oklahoma City, has added self-serve smoothies into their menus.  Three smoothie flavors have been launched, and so far, the initiative has been looking good.  Read more

Posted on July 31, 2014 .