But first, let me take a #selfie.
The Chainsmokers hit the nail on the head when they released their hit single #selfie this year. The 'selfie' has become one of the hottest trends among millennials filling timelines, newsfeeds, and photo albums. Not only has your grandmother jumped on the selfie train, but restaurants have decided to keep up with this growing social trend.
How can restaurants use their selfies to their advantage you ask? Engaging their millennial consumers through social media platforms, Dunkin' Donuts and Taco Bell have been able to get a high following due to their recent customer selfie campaigns. Encouragement to share photos and locations of their food, Dunkin & Taco Bell has been able to connect with their social followers creating heavier traffic to all social outlets. Read more.