McDonalds Sales Struggle To Fast Casual, Taking A Plunge

PHOTO CREDIT: NEWS.INVESTORS.COM

PHOTO CREDIT: NEWS.INVESTORS.COM


Chipotle is swimming in cash while McDonalds is .... doing better? 


Even with the plethora of consumers switching to fast casual restaurants due to health-related decisions, McDonalds still is #1 on the leaderboard for quick service restaurants, making more than Chipotle. But what about new beginnings?

McDonalds is struggling in the store opening department, dropping 3.7% in august and the third-quarter earnings are not looking that hot either.The reason for this failure?  CEO Don Thompson states that "sluggish industry growth in a highly competitive marketplace" is what is holding McDonalds back from its usual glory. Read more about McDonalds struggle here.

Posted on September 17, 2014 and filed under Fast Casual.