Millennials Dropping Big Money on Better Food

PHOTO CREDIT: BLOOMBERG

PHOTO CREDIT: BLOOMBERG

 

Fast casual is stealing the spotlight from QSR by the minute, can you blame em'?


With the decrease of QSR popularity, fast casual dining is winning the hearts of not only the millennial generation, but generation z and the baby boomers are not far behind. From a recent study conducted, the baby boomer generation saw a 18-percent decrease in QSR visits where generation Z only saw 11-percent. Why such a large jump you ask? Well lets think about the ages here, as a baby boomer you are able to afford the higher cost of fast casual dining. Even though this cost is not sky-rocketing high, it is a cost in which the young generation Z's are not able to afford at the moment. With millennials at an alarming 20-percent decrease in visits to QSR and a 42-percent increase to fast casual, we are able to the the generation in which fast casual has impacted most. Read more here.

Posted on September 19, 2014 .