All of this time that we have been studying the effects of targeting our marketing skills to the Millennial generation, the world has not stood still. Generation Z has been growing up reaching adulthood and American consumerism throughout our quest to reach Millennials. So who's our next victim? In the mind of a marketer, we think 'fresh meat.'
Digital and social media marketing are growing at alarming rates due to this new generation of consumers that never lived without a smartphone. Heck, they don't even know that phones used to be in black and white! Tending to this group of new consumers with fresh cash (or debit cards I should say... like they carry cash... sheesh) in their pockets, the most successful marketers reach them through the use of multi-channel social media marketing. Gen Z is ready for us, but are we ready for them? Read more here.