Asian Box Is Doing Fast-Casual Right

PHOTO CREDIT: ASIAN BOX

PHOTO CREDIT: ASIAN BOX

Nation's Restaurant News's 2013 Breakout Brand, Asian Box, is seeking growth in the challenging fast-casual market. By the end of 2015, CEO Frank Klein hopes to open double the amount of restaurants. He talks about the importance of growth and the impact of Asian cuisine in the fast-casual segment. This genre of food is not only high in flavor but also if done right, healthier than typical American dishes. The brand is also testing out a concept called Bar in The Box, with the hopes of providing delicious, affordable beverages and taking more traffic away from expensive Asian restaurants. To learn more about Asian Box and the challenges of the fast-casual segment, click here.

Posted on October 1, 2014 and filed under Fast Casual, Restaurant News.