Yum! Brands is testing out a new Vietnamese fast-food concept in Texas: Banh Shop. Opening in two separate locations in Dallas, this Vietnamese fast-food concept seeks to challenge Chipotle's Southeast Asian offshoot, ShopHouse. The focus of this restaurant is on Bánh Mì sandwiches, which are typically filled with pork belly, Vietnamese sausage, or grilled pork with cilantro, pickled carrots, and cucumbers inside a baguette. The restaurant also has menu items such as "The American" which uses ham and salami, that will help attract domestic markets.
Is the U.S. fast-casual segment ready for Southeast Asian Cuisine? This new idea just might be what the fast-casual industry is missing. If you love Bánh Mì and want to learn more, click here.