Denver seems to be a hub of the fast-casual trend, largely in part due to it having the right demographic. The city is filled with millennials and affluent customers who are looking for quick and convenient but also healthy food options. There have been multiple success stories of brands starting in Denver, such an Chipotle and Smashburger, but many brands have moved there and expanded.
Consumers like variety and there are options for each person's dietary needs. The accessibility to gluten free and dairy free options are plentiful. The quality of the food is becoming even better due to chefs from high end restaurants bringing their flare to fast casual. People are more aware nowadays of locally sourced and organic and higher end ingredients due to the availability of information. They can now watch chefs on television and go online to access the latest food trends. Read more