Chipotle: The First U.S. Chain to Phase out GMOs

CHIPOTLE.COM

CHIPOTLE.COM

Chipotle is used to the limelight. From being the model of how a top fast casual should be run, to its recent news last week that revealed it would begin taking to the streets by offering delivery, Chipotle is a brand name that is used to branding itself across news headlines. If you're on this blog, you should know that the Chipotle phenomenon inspired an entire book of theory. Regardless of whether a consumer is a Chipotle fan, there is no denying that this fast casual has made its mark on the foodservice timeline.

This week, it's no different. Chipotle has once again made history as the first national food chain to completely rid its menu of genetically-modified ingredients. While the Food and Drug Administration insists GMOs are safe, activists have been questioning this claim. Due to the "lack of consensus" over these concerns in recent years, Chipotle co-CEO Steve Ells said that the company felt it was best not to use GMOs at all. 

This Monday, Chipotle posted an ad on its website that proclaimed it provided "Food with Integrity" and that it was "G-M-Over It." The Denver-based chain had already been using mostly non-GMO ingredients, but made its final changes on its tortilla products. Chipotle said that suppliers plant non-GMO corn varieties for its tortillas, and that instead of using soybean oil --which may be made from genetically-modified crops to be resistant against disease --, the company is now using sunflower oil to cook its chips and taco shells. 

Best of all? These changes did not result in significantly higher costs, so the prices will remain the same for consumers. In the future, Chipotle plans on removing additives from its tortillas, as well. What other steps will Chipotle take to meet the growing consumer-consciousness on good ingredients? Read More

Posted on April 28, 2015 and filed under Fast Casual, Fast Casual Nation, Restaurant News.