Fast Casual Chains Chomping on a Bigger Portion of the Food Industry

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McDonald's has once again hit the news. Recently, this fast-food icon revealed it is doing something it hasn't done for at least 40 years -- the chain is downsizing.

Perhaps it's a bit obsessive how media is circling the Golden Arches, but no one can deny that McDonald's is an industry titan. The company has been a model for fast-food chains to follow, so the fact that it will have to close more restaurants than open in the United States simply to fight against dwindling number sales is something worth talking about.  On the other hand, fast casuals such as Five Guys Burgers and Fries and Chipotle Mexican Grill are continuing to pop up.

By now, it's no surprise that consumer trends are leaning toward fresher, nutritional menu options and McDonald's does not fit into the mold customer perception has created. Even its national campaign launched last year that was designed to make the company more transparent, called "Our Food. Your Questions," did not seem to help.  Read More

Posted on June 26, 2015 and filed under Fast Casual, Fast Casual Trends.