Inside the "Build Your Own" Meal Revolution

Fast Casuals like Chipotle and Panera continue to thrive while McDonald's and the traditional fast food brands still suffer. The hottest trend within the fast casual segment is proving to be "build your own". 22.5% of fast casuals offer the build-your-own option. Even though this is relatively a low percentage– these concepts have doubled in growth compared to non-BYOs. 

So what does this growth drive from?

Millennials love to customize so its no surprise that Chipotle ignited the trend with its assembly line style burrito ordering process. This format has shown success beyond Mexican food in make your own pizza shops such as Blaze Pizza and Pieology Pizzeria. And next up in this style of fast casual is the Asian inspired ShopHouse, brought to you by the creators of Chipotle. With currently 10 shops and growing, ShopHouse features customizable rice, noodle, and salad bowls. But, the competition is fierce with plenty of copycats are out there following the format and trying to be the next Chipotle. Ghengis Grill boasts build your own stir fry with 115 restaurants to date. There's even a fast casual called My Ceviche where customers can build their own raw fish bowls. What BYO concept do you think will be the next success in this thriving segment? Read More