Shake Shack's First Chicken Sandwich: Will It Rule the Roost?

Shake Shack

Investors on Wall Street may want to take another bite of Shake Shack's stock, because this chain just hatched a new item on its menu.

New Yorkers will get to enjoy Shake Shack's first-ever chicken sandwich. Along with its shakes and burgers, the ChickenShack is making its debut -- but only for a limited time at its three Brooklyn locations. The new, anti-biotic ChickenShack sandwich is topped with lettuce, pickles and buttermilk herb mayo. The rumor mill has been humming with the possibility this act is a response to Chick-fil-A, which is set to open its first major location in Midtown Manhattan later this summer.

"We have heard from guests for years that they would love to see a chicken sandwich from Shake Shack," Shake Shack Vice President of Marketing and Communication, Edwin Bragg, said. "We feel that it's a modern twist on the classic American chicken sandwich."

In a comment to MarketWatch, Chick-fil-A has welcomed Shake Shack's new addition.

"Danny Meyer and his team are known for their commitment to quality food. We celebrate all efforts to bring great food and remarkable service to the market," Chick-fil-A spokeswoman Carrie Kurlander said.

Market research firm NPD Group stated that chicken sales at fast-food restaurants had grown 3 percent to $5.4 billion for the year, steeper than the pace of burger sales, so the timing of Shake Shack's strategic release is ideal. Read More