Fast Casual Pizza -- The New Chipotle?

pizza

Is the put-your-pie-together appeal of fast casual pizza the new trend that will take the industry by storm? Is its popularity showing the same beginning stages of Chipotle's uprising? Technomic reported that the segment had the largest annual-sales gain in 2014 at 22 percent. During the next five years, at least 2,000 fast casual pizza restaurants are expected to open.

Foodable Industry Analyst Editor Amelia Levin believes there are several factors that contribute to the success of fast casual pizza. As diners have become more educated and involved in what goes behind their meals, the artisan-made, high-quality ingredients most fast casuals boast are drawing consumer attention away from quick-service, pick-up pizza chains. Guests are willing to pay a little more for higher-quality, made-to-order pies.

The growing power of Millennials also contribute to the rise of fast casual pizza, as this generation appreciates the added control they have over their food with the ability to customize their orders, as Chipotle allows them to do. Read More


Posted on August 4, 2015 and filed under Fast Casual, Fast Casual Trends, foodable.