About the Book

The Chipotle Effect is a long work of passion by industry leader and Fast Casual restaurant pioneer Paul Barron, tracking the restaurant segment since 1993 and eventually founding Fastcasual.com.  

The Chipotle Effect can be seen in leading media like Fast Casual Nation a WebTV show on Fast Casual Restaurant Innovation and Fast Casual TrendsTV.

Available on Amazon and right here on this site for immediate download.

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